Mississauga native PND is having a party next door in Toronto
September 27, 2017 – 2:16 pm | No Comment

PartyNextDoor has been blowing up social media recently with cryptic tweets  which have become the hallmark for OVO marketing their stable of artists of which PND is a proud member of. Now just days before …

Read the full story »

crash course in CanCon rock, pop, electronic, metal, house, hip-hop, folk and alternative.

Lyricist Lounge

Reviews and interviews with some of Canada’s and the world’s top lyricists.

Living Legends

Simply put, interviews with musicians worthy of the moniker living legends.

21 Questions

Q&A sessions with some of Canada’s and the world’s most prominent entrepeneurs old and new.


Highlighting Colourful and Interesting Canadian/International Lifestyles, Arts, Culture and Entertainment.

Home » Martyr AV

Alvvays premiere debut video “Archie, Marry Me”

Submitted by on August 3, 2014 – 8:20 pmNo Comment

alvvays_largeToronto’s own fuzzy rock group Alvvays has been making waves in the the pop-rock indie scene for a few years now. The official music video for “Archie, Marry Me,” the first single from the self-titled debut Alvvays album.

The video features the band members, namely lead singer/guitarist Molly Rankin, filmed on a Super-8 camera, sailing away in what seems like a dream world of sorts, and a revolving series of flashbacks and what seems like home movies of friends. The directing is extremely unique for a music video of today’s technological age. 

The Super-8, hazy, ‘end of summer days spent lost at sea’ MuchFACT funded video, premiered around the world via Noisey and Much.ca

Rankin said of the video shoot: “…we made another super-8 video, one where we take ‘take the plunge’ to the logical extreme. The camera exploded at sea so we neutralized the black battery goo with vinegar and kept shooting. My hasty retreat via doggy-paddle was left on the cutting room floor.”

Beyond the scope of the video, the hit itself has been receiving critical praise from all ends, which has lead to a series of live performances for the group all over the place, includinga set on CBC Radio1 with Jian Ghomeshi.

Alvvays just announced a supporting tour with Toronto’s Fucked Up across Canada this September, to be followed by a tour in the U.K. with Real Estate this October, including a London gig at Shepherds Bush Empire.


Leave a comment!

You must be logged in to post a comment.

Follow Martyr