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Home » Music, The Scene

Audio Blood Media lauded at 4th anniversary celebration

Submitted by on December 12, 2012 – 1:40 amNo Comment

Several Canadian acts from coast to coast gathered at Toronto’s Sneaky Dee’s to celebrate their one unifying factor other than music – Audio Blood Media.

Now in the fourth year since their inception, AB has grown to be and continues to be an integral part of the Canadian music scene, delivering the latest and greatest in contemporary indie rock, folk, and pop groups.

The frontman of St. John’s Secret Connection, Rajiv Thavanathan has known AB’s owner and founder, Sari Delmar, longer than most in her entourage, and saw her grow from budding journalist, to the music marketing pioneer she is today. Thinking she’d end up at some random paper doing something she hated, he was proven wrong by her well attained, self-created stature that came to be.“I remember meeting Sari, and reading one of her articles, she couldn’t have been older than 19-20, and thinking this will probably just be some bullshit from a kid, but was surprised at how good it was,” said Thavanathan.

“Never in my wildest dreams did I think that people could still be so entrepreneurial and create something that’s self-sustaining, and has been for four years, and I hope she makes it to ten or more.”

Secret Connection came to life as Thavanathan’s multiple other Toronto projects, such as Oh No Forest Fires and All Day Driver, were left behind in his pursuit of higher education, which brought him to Newfoundland.

The scene Friday, Dec. 7, was one of unity, friendship, music, and prosperity. And the fact that they were offering a drink special for the occasion of PBRs and a shot of Jägermeister for seven dollars didn’t hurt the atmosphere either.Acres of Lions from the Pacific side of Canada, Victoria, B.C., opened the set. Having known AB for only about two years hasn’t given them any less of the same impression of how valuable this resource really is. Lead guitarist and singer, Jeff Kalesnikoff says that after meeting the The Balconies, from Ottawa, he knew he had to get on board.

“After seeing the Balconies, and hearing about Audio Blood, it all took off after the Halifax Pop Explosion, and it’s been nothing but a great relationship,” said Kalesnikoff.

“We really want to thank Audio Blood for having us here tonight and everything they’ve done for us. It’s been a real fucking pleasure!”Third in line on the bill was Amos the Transparent, a unique blend of seven very different talents from Ottawa, combined into one ubiquitous sonic synergy that clouded the room with an air of awe – something not uncommon for the group. At this point, the joint was packed front to back, and it was hard to even maneuver to get these photos.

The drummer and cofounder of its inception, Chris Wilson, worked with Audio Blood and Sari in the beginning stages of its development, left for a bit last year, but was eager to return after testing other waters.

“When I compare working with others, to what we have now, it’s like we’re at home with Sari,” Wilson explained.Last but not least on stage, by any means, was Toronto’s own pop posse, Hands and Teeth. This band has one goal in mind when in the studio and on stage, to revive pop music to what it once was – popular.

Keyboardist, vocalist, and guitarist (yes, sometimes all at once) Jeff Pinto describes his experience with the marketing firm as a bond that has nothing but heart.

“Most artists do so because they don’t want to kill themselves,” said Pinto. “They don’t understand what’s going on in the world and need to do something.”

“Sari has created a great community and network of amazing musicians. And it’s nice that we’ve been tapped into that network.”What separates Audio Blood from the rest of the music marketing companies is simple really. Most labels and umbrellas out there today work on stable, but empty principle concepts – money, fame, and prosperity. Audio Blood was created of camaraderie, passion and perseverance, and that breeds a culture that can’t be stopped.

Delmar was overwhelmed by the amount of support shown on this occasion, and says that she can’t wait to conquer 2013 and looks forward to another celebration of just that next year.

“(The support) warms my heart,” says Delmar. “Thank you to everyone who allows us to keep doing what we do. We couldn’t do it without each and every one of you, so really this is a happy four years to you.”

“This is as much your (music) community as it is ours.”

Story and photos by Devin Size

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