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Home » Sub Pop

Framework for success

Submitted by on February 6, 2010 – 9:47 amNo Comment

There’s no such thing as a do-it-yourself manual for indi rockers. When it’s all said and sung, however, The Framework may be able to write one.

A new-wave five-pack from Ontario’s capital, The Framework had a fan base before playing their first set and a distribution deal with Last Gang Records – home to Metric, MSTRKRFT and other Canadian staples – before they pressed their first LP.

The band is a probable protagonist in the next chapter of the Toronto-indi-rock-scene story, and they just released Before Tonight two weeks ago. Through online tools like MySpace, Facebook and Twitter, The Framework have built a foundation of fans that seem poised to stick around regardless if the record goes gold.

Ryan Isojima, who last week sat in on a phone interview alongside his band mates, says getting the music out to people in “different provinces and even different countries,”  using social networking sites, served as the catalyst to The Framework’s career.

“There’s just so much possible in terms of social networking for independent bands and that’s how we got things exploding for us – online,” he points out.  “Back in the day you wouldn’t even have had the possibility of getting your music out to someone in Australia.”

Chris Graham, the band’s other vocalist and guitar player, believes if it weren’t for The Framework’s Facebook fans, MySpace friends and Twitter followers, they would have never been signed to Last Gang. But, he says, “the thing for our band is we’ve always done everything for ourselves, as much as we possibly could.

“All of our recording was done in-house. All the art work, all the management, everything has been totally within the band,” says Graham. “And we did it because we were confident in what we could do ourselves, but also so we know not to take anything for granted because no one’s gonna hand us anything.”

Isojima, who handles much of the band’s artwork, adds that every member of The Framework is capable of more than writing and recording, playing live and touring. As a result, he says, the band has always been, and will continue to be, in charge of its own destiny.

“Right from the start, we kinda functioned as a business in a sense, and everybody really contributes to the whole,” he says. “Everyone knows what they’re good at and what needs to get done, because we’ve been doing the same thing right from the start.”

Remi L. Roy

also appeared in XPress 07/13/09

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