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Home » Literature

The organic entrepreneur

Submitted by on January 15, 2010 – 10:33 pmNo Comment

Entertainment-Literature-2Maxine Hyndman didn’t so much find her greater purpose, as get hit by it. Hyndman, a Caribbean-Canadian author of innovative personal finance books such as The Naked Millionaire and The Organic Entrepreneur, says she found her greater purpose after being struck by a pickup truck.

“And it was while I convalescing that I brushed off my manuscript and submitted it to a publisher,” she says, over the phone from her Cambridge, Ontario, home.

Dan Varrette of Insomniac Press, a company that prides itself on exposing unpublished writers that focus their talents in “niche areas,” says that what appealed to Insomniac when they were introduced to The Naked Millionaire was its “unique and individual approach to personal finance writing.”

“Maxine is someone who has been through rough financial trials herself,” Varrette says. “So now she’s able to help others going through similar troubles.”

Divorced at 28, Hyndman launched two businesses and watched them both fold, leaving her bankrupt at 34. With a daughter to provide for, she went back to a day job as a writer for a “budding in-flight magazine aimed at puddle jumpers,” putting her dreams of entrepreneurship on the backburner for the time being.

Fuelled by an admiration for “anybody who’s living their dream, making money, and keeping their soul,” and recovering from a revelation at the headlights of a half-ton, Hyndman realized what was lacking in contemporary Canadian commercialism – values, purpose and emotion, three elements she describes as “Helping to maintain the soul of business.”

“That’s the way it should be,” Hyndman says, candidly referring to making money and keeping ones integrity intact. “There are a lot of companies that don’t know how to incorporate this type of philosophy into their culture.”

Hyndman emphasizes the importance of acquiring wealth, while maintaining whealth, “a life that’s lived in alignment with one’s values, one’s greater purpose and one’s beliefs,” a philosophy that sees its players espousing financial, mental, physical and spiritual fitness.

Her business ethos and personal philosophy has allowed Hyndman to change the plight of others who, like her not so long ago, found themselves in dire financial straits.

Through her successful finance and marketing-coaching business, captivating website, workshops and writing, Hyndman is now helping people beat bankruptcy, live whealthy and find their greater purpose – “their mission, their life.”

Ben Prentice

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