Jack U Ask “Where Are U Now”
Earlier this month JACK Ü (Skrillex & Diplo) invited fans to help create the video for ‘Where Are Ü Now’ with Justin Bieber at the Seventh Letter Gallery in Los Angeles.
Attendees over that weekend were invited to draw on the walls that held still images of Justin dancing for this project which were then taken by the heralded directing duo known as Brewer to create this unique video. This is what Ü made; an early first look of the video ran this morning on Good Morning America and is out today on YouTube as well.
We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” – JACK Ü
The tremendous response from fans has propelled Skrillex & Diplo’s project Jack Ü to another level of mainstream success with the song earning them a coveted #4 on iTunes Overall, #15 on Billboard’s Hot 100, RIAA® Gold Record certification in the US, over 200 million plays online and the largest radio single to date for both artists. The collaboration came from an original song written by Justin and has become an international success, earning Double Platinum, Platinum and Gold status in multiple countries around the world. It has grown into a cultural phenomenon as one of the great pop songs of 2015, garnering multiple entries on critical press “Best Songs” lists and being touted as one of the big songs of the Summer.