Supergroup Low Pros.’ “100 Bottles,” is trippy
Production supergroup Low Pros. composed of Montreal’s own A-Trak & Lex Luger, an American hip-hop record producer from Suffolk, VA., but currently based in Atlanta and G.O.O.D. Music artist of the year Travi$ Scott dive into the an unknown realm for their artfully hypnotic “100 Bottles” music video, directed by acclaimed multimedia artists Nate Brown (Kanye West, Jay-Z, Beyoncé) and Gustavo Torres (aka Kidmograph).
Further establishing Low Pros’ striking visual identity, the clip follows a semi-android Travi$ stumbling through a grisly, sketchy metropolis. This video adds a crazy and twisted element to an already bizarre production, but altogether makes for an interesting audio/visual experience – just what these two set out to do every time they hit the drawing board.