Alvvays premiere debut video “Archie, Marry Me”
Toronto’s own fuzzy rock group Alvvays has been making waves in the the pop-rock indie scene for a few years now. The official music video for “Archie, Marry Me,” the first single from the self-titled debut Alvvays album.
The video features the band members, namely lead singer/guitarist Molly Rankin, filmed on a Super-8 camera, sailing away in what seems like a dream world of sorts, and a revolving series of flashbacks and what seems like home movies of friends. The directing is extremely unique for a music video of today’s technological age.
The Super-8, hazy, ‘end of summer days spent lost at sea’ MuchFACT funded video, premiered around the world via Noisey and Much.ca.
Rankin said of the video shoot: “…we made another super-8 video, one where we take ‘take the plunge’ to the logical extreme. The camera exploded at sea so we neutralized the black battery goo with vinegar and kept shooting. My hasty retreat via doggy-paddle was left on the cutting room floor.”
Beyond the scope of the video, the hit itself has been receiving critical praise from all ends, which has lead to a series of live performances for the group all over the place, includinga set on CBC Radio1 with Jian Ghomeshi.
Alvvays just announced a supporting tour with Toronto’s Fucked Up across Canada this September, to be followed by a tour in the U.K. with Real Estate this October, including a London gig at Shepherds Bush Empire.