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PartyNextDoor has been blowing up social media recently with cryptic tweets  which have become the hallmark for OVO marketing their stable of artists of which PND is a proud member of. Now just days before …

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YouTube — the gateway for Indie artists no more?

Submitted by on June 18, 2014 – 9:08 pmNo Comment

2012 Consumer Electronics Show Showcases Latest Technology InnovationsThe online video giant that has been the stepping stone for many independent artists, YouTube, will be closing its doors to some indie artists following a refusal to agree to terms between the labels and the website. 

In an effort to expand its reach, and inevitably its own revenue streams, YouTube is launching a new music streaming service. Rumour has it that they have teamed up with three giant labels: Sony Music, Warner, and Universal. In an official statement, the Worldwide Independent Network (WIN) claims that no such deal was ever negotiated with them – leaving them out to pasture.

Yes this seems really bad, but some experts are saying that the fallout may not be as bad as it seems for these artists. Overnight, Adele and Radiohead have been directly linked to the movement against this new regime, and have become poster children for the inherent outrage that followed the news.

The Financial Times was the first media outlet to break the news that if their terms for the new paid service aren’t met within the next week, that they will simply be shut out in the dark.

The service will still be available to users as usual, supported by advertisements as we are all used to at the time. Paying subscribers will have access to more content and less ads now, presumably. But that’s not all.

Although this seems like a major blow to the music industry, especially those at the bottom of the food chain, it’s not as if all indie music has been locked out. Reports say that just about 95 per cent of all music labels that the Google-owned service works with have already agreed to terms, but five per cent of indie labels (including those of Adele and Radiohead) have refused the deal, looking for a better deal.

WIN has been putting advocating against this movement for a while now, saying that what’s on offer for the big dogs is a bigger dish than what the peasants of the trade are being low-balled with. YouTube has refused to comment on record about the issue, but refutes any claim that the deals were lopsided.

Also, the rumours of what’s to be removed from both the paid, and free sites have been greatly exaggerated. It’s only official content from the labels or artists directly that will be removed and no longer permitted. Fan uploaded content and unofficial video uploads won’t be denied or taken down. This system is put in place to prevent these artists from gaining further revenue from YouTube services unless they agree to terms with the new rules.

Also, most of these artists’ videos are published through VEVO anyway, meaning they won’t be part of the jurisdiction of what YouTube can remove, since that isn’t directly from the artist or labels.

Not saying that all of this is completely fair, but it all seems like standard business practise on the surface. What actually happens remains to be seen, and what fallout is to come, well, only time will tell.

Story by Devin Size

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