Arcade Fire’s “Afterlife” takes 2014 Prism Prize
The second annual Prism Music Awards were held Sunday, March 23, at the Everleigh Nightclub in downtown Toronto. And a classy spread of finger foods and beverages brought a classy crowd.
The grand prize of $5,000 for the 2014 Prism Prize was presented to Kai Bock, who was also nominated for Majical Cloudz’s “Childhood’s End,” and she couldn’t have been happier.
The Prism Awards were founded by Louis Calabro, who also directed and hosted the event, to recognize greatness in Canadian music videos and to award their directors, producers, editors, and behind the scenes artists.
“Emily made some truly remarkable videos last year,” said Calabro. “It says something that two of Emily’s pieces were on the Top Ten Shortlist. Ultimately, I think our jurors chose Afterlife because it’s thoughtful and well-paced, and because – frankly – it looks beautiful.”
But that wasn’t the only award handed out on this evening. Fans also had a say in choosing a winner of their own.
The Audience Choice Award was taken by director Kheaven Lewandowski, who directed The Belle Game’s “River.”
“I expect really big things from Kheaven in the future,” said Calabro. “The Belle Game’s song is so resonant on its own, but Kheaven found a way to dress it up and connect sound with image in this stylish, and cleverly arranged short narrative. And clearly the fans agree; this video got about 30% of the votes!”
This year’s presentation also saw two new awards since its inaugural year. First was the Arthur Lipsett Award, established to recognize an innovative and unique approach to music video art, and the Prism Prize Special Achievement Award, established to recognize a Canadian music video artist for their artistic achievements and exceptional contribution to music video art on a world stage.The Arthur Lipsett Award was presented to the dynamic duo of writer/director Scott Cudmore and Producer/Cinematographer Michael Leblanc. Together they are Leblanc & Cudmore, and they make creative and unique music videos, commercials and other film projects for artists such as Sloan, Great Lake Swimmers and Fucked Up.
The Prism Prize Special Achievement Award was awarded to Floria Sigismondi of Black Dog Films, who provided a taped acceptance speech as she was unable to attend in person. She has produced videos for the likes of David Bowie, Justin Timberlake, The White Stripes, and The Cure.
The award ceremony itself was short and sweet, with much time in between speeches for socializing and enjoying the provided cocktails. After the presentation wrapped up, the floor opened up for the crowd to enjoy the rest of the night together.
Story by Devin Size, Photos by Tee Onek.