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PUP cuts deep to pull off video for “Reservoir”

Submitted by on November 6, 2013 – 12:23 amNo Comment

PUPIf the idea of a music video was to capture the essence of a band, then this first attempt by pop-punk-rockers, PUP set the standard.

It is disorienting, sweaty, covered in blood, and their audience wouldn’t have it any other way. PUP, fresh out of the Toronto punk scene, has been described as one of the more high energy acts to come out of Ontario’s music hub.

They are bred of style doused in organized chaos. They don’t so much perform a song as shoot auditory projectiles at your face.

The video for “Reservoir,” the first single off of their debut self-titled LP, is a clinic in just that, featuring the various band members rocking so hard, they actually hurt themselves. Zack the drummer rips his hands open on the cymbals, Steve the guitarist is tearing his flesh with broken guitar strings, lead singer Stefan takes the mic in the mouth and spits out shattered teeth. It’s a sadomasochistic masterpiece.

It’s crazy to see a high energy band like this make a melange of catchy tunes and lyrics, yet having a rugged hardcore persona on stage and behind the camera.

It’s a spectacle worth seeing, and a song worth listening to, and a band to keep an eye out for.

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