New Born Ruffians video filmed with 8 cameras
Hailing from Midland, Ont., but based out of Toronto, the indie rockers have been creating ear worms like this one since 2004.
The video for their single “Permanent Hesitation” was filmed using eight cameras, all rolling at once to create a stitched effect. The creativity was inspired by David Hockney’s Polaroid composite and is the first video of its kind.
The footage shows the lead singer Luke Lalonde dancing and grooving while singing the tune. He poses and moves in a variety of ways, swinging the microphone around when not singing into it. The video lacks the rest of the band and focuses entirely on Lalonde, with absolutely nothing else but a beige background.
Both the video and song are extremely attention grabbing, catchy and purely original. Luke’s laid back disposition in the video gives the video a very chill vibe and compliments the song’s progression nicely.
The eight separate frames give the viewer the impression that maybe there’re eight sides to everything, and one will permanently hesitate on which to choose, or something to that effect.
The video was directed by Ron Eyal and Eleanor Burke. The film crew used eight Canon 5D Mark III’s and a custom-built rig, created by Eyal, which allowed each camera to be aimed independently. The motion graphics were created by designer and animator Kristyn Hume.
Lalonde exclusively revealed in an interview with Revue Magazine that he has been working on an acoustic Born Ruffians EP since the summer after Birthmarks came out last April. The project will contain acoustic renditions of tracks from the new album as well as others, and the group plans to release it pro bono as a thank you to dedicated fans.