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Home » Music

Bieber Fever invades 2010 MMVA’s

Submitted by on June 21, 2010 – 11:20 pmNo Comment

MMVA_MartyrMagazine_92 - ©2010 Alexander Vlad

Even with a heavy police presence lining Queen Street, teens and tweens who gathered outside Much Music headquarters Sunday proved they owned the night.

Co-hosted by Miley Cyrus, the Much Music Video Awards opened and closed with performances by the 17-year-old Hannah Montana star looking several years her senior, clad in a number of provocative dresses.

Though the 2010 installment of he MMVA’s played host to more y’alls than ehs than most years, Cyrus, a Texas native, called the show “the biggest block party I have ever been to,” and had no trouble entertaining the 8,000-plus screaming teens amassed for the event.

Her stage clout was trumped only a handful of times, not by Jersey Shore’s Pauly D, American Idol’s Adam Lambert or even Kellan Lutz of Twilight fame, but by Southern Ontario YouTube sensation Justin Bieber.

“Coming from a small town in Canada – reppin’ Stratford – this means the world to me,” Bieber told a hysterical crowd after winning his first of three MMVA’s on the night. “This is my first award, and to have it in Canada is just amazing.”

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Bieber’s hat-trick was matched by B.C. pop rockers Hedley, while Billy Talent beat out Die Mannequin and Alexisonfire for Rock Video of the Year.

Drake, who was nominated in five categories took home two MMVA’s. Other winners included Lambert, Ottawa rapper Belly and the Jonas Brothers.

Though the show played host to a number of impressive live performances (with a surprising, yet refreshing absence of a noticeable backing track) by Hedley, Down With Webster and Katy Perry, who took to the stage in daisy dukes and a lascivious pink top, the show belonged to two young stars, one a humble Canadian and the other a talented Texan.

From its opening – when he rolled out on stage riding a bike during her “Party in the USA” – to its close when the night’s host let go with a Spears-esque “Can’t be tamed,” the 2010 MMVA’s belonged to Cyrus and, for good reason, the kid from Stratford.

MMVA_MartyrMagazine_44 - ©2010 Alexander Vlad

Story: Remi L. Roy

Photos: Alexander Vlad and T1000

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